D, published in November, , by MacMillan Palgrave. Consultancy extends to private clients, cellar appraisals; Wineries Marketing.
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California and the Pacific NW. This involved teaching them better sales techniques, educating them on the wines in their portfolio and working with field reps.
I have also done PR development, including creation marketing brochures, sales sheets, wine information catalogs, and wine cellar appraisals, along with consultation to new winery owners, or prospective ones. Over the years, I also was doing extensive wine writing for International Wine Cellar review Steven Tanzer , a continuation of a long career as a wine journalist beginning in In charge of Education programs for company overall, with two Education Managers reporting to me.
Directly, such as bi-annual Riesling Rendezvous Symposium, Northstar comparative tasting Tour, as well as more dedicated programs dependent on Sales input. Spent much time in markets implementing programs at distributors, for customers, and at fairs and festivals for trade and consumers e. South Beach Wine Festival Seminar sessions Worked with Chateau Sales staff to hone their sales abilities and knowledge in the on-premise store.
Divine Vintage : Joel Butler :
Worked with several SMWE winemakers to select and blend specific wines for special educational component seminar programs. Recently finished the first stages of new E-Learning on-line program. Create unique new wine education seminars using special wines bottled specifically for these programs c.
Act as "spokesperson", if where required, at major national, regional and local events where a "winemaker" level of expertise is required.
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Actively participate in Wine judging competitions as a judge. Participate as key Educator for winery at major Education-oriented events, doing seminars etc. I increased wine business significantly both in the store, and through restaurant sales,particularly during the first three years of employment from ca. While the focus of Prima was initially California and Italian wines, I also moved the selection in the direction of premium Australian wines beginning in , anticipating the great surge in interest about the wines from Down Under that took place much later.
This trend has continued to this day, as Prima is recognized for its strong Aussie wine program, in addition to the Italian. As one of the first two resident American Masters of Wine , Joel Butler, MW has had a long and varied career in the wine industry.
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Joel Butler graduated from Stanford University with a B. In fall, , he returned to Europe to learn the wine business spending many months visiting wine-producing regions, participating in the harvest in Burgundy, and gathering information. He has never ceased his involvement in the wine industry over the last 44 years.
It has received positive reviews and was voted by Gourmand International UK best wine book of In , Butler contributed to the SAGE Encyclopedia of Alcohol, a three volume academic resource publication, writing on several topics, including the entry on the Roman Empire.
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From January 1, , He and WineKnow partner Karen Graf own World of Wines in Redmond, WA, a fine wine retail store with wine bar, featuring top wines made around the world, focusing on Northwest wines, the Mediterranean regions and older vintages.
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